What comes in your logo package?
You receive news that your logo is finished! Super excited, you click open the file. But when you open that zip file they send you, it looks like a bunch of jargon you have no idea what to use what for!? It’s actually a very useful stack of tools for your branding process. Here’s a bit of help:
First off you’ll see two folders: I divide the files into image files and vector files.
Most people use image files the most when they use their logo. I include JPEG and also PNG versions for whenever you may need a transparent background.
Also tucked in here is the small size for social icons and a large size for use in presentations, etc.
When you enter the world of digital design and websites, you will need vector versions of your logo. I include the major four different types of vectors:
The .AI is the original design file, the PDF is todays print standard and the file you will most likely need the most, the EPS is the old standard and may be necessary if you work with older print companies, and the SVG is the current standard for websites.
Finally, I’ll included several different vector variations of the logo since you won’t always want to use the same colors on a white background.
The goal is for you to have everything you’ll ever need from the start.